HOS-3070B - Tasting Room Operations
4566076
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Course Description
This course provides an overview of winery tasting room operations. Topics include tasting room experience, ambience, hospitality, and customer service. Upon completion, students should be able to design tasting rooms to meet varying customer expectations and needs, specifically as it relates to ambience, customer experience, use knowledge of direct-to-consumer sales strategies to expand revenue flow and develop customer service and hospitality skills for use in tasting rooms.
Course Outline
Outline of Course Content1. Understand tasting room ambience.
2. Examine the complexities of direct-to-consumer sales.
3. Understand effective customer service and the importance of
hospitality in the winery tasting room.
4. Understand sales practices and wine profitability.
5. Explain the effects of alcohol on the human body and complete
the North Carolina Responsible Alcohol Service training program
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